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_are-allergies-interfering-with-your-social-life.webp "Nearly a quarter of Americans (22%) have missed out on at least five outdoor events they wanted to attend over the past year because of allergies (65%), according to new research.<br/><br/>In a survey of 2,000 adults, half of whom have perennial/seasonal allergies, found that respondents said having allergies or knowing someone who does has prevented them from being outdoors at some point within the past year (49%).<br/><br/>Though spending time outside is important to nearly all of those surveyed (92%), 56% say that having allergies or knowing someone who has them has dampened how much they’re able to enjoy outdoor events.<br/><br/>Conducted by OnePoll on behalf of ZYRTEC, the survey looked at how allergies impact both allergy sufferers and non-sufferers, causing them to miss out on the things they love.<br/><br/>The survey also revealed that allergy sufferers are feeling the strain of missed connections. Many are expressing “annoyance” (65%) and “frustration” (47%) when their symptoms get in the way of spending time with loved ones.<br/><br/>And 68% of respondents recall a time in the past year when they or someone they spent time with was distracted by their allergies.<br/><br/>One in five (22%) feel like they “always” or “often” have to make sacrifices when it comes to spending time outdoors.<br/><br/>Pet owners who have allergies said that these downsides carry over to time spent with their furry friend, from limiting the time they can play outside (38%) to going on walks (37%), or even being around their pet (24%).<br/><br/>One-third (39%) of non-pet-owning allergy sufferers said if they didn’t have allergies, they would own a pet.<br/><br/>“We’re seeing allergy season starting earlier and lasting longer, which means common allergy symptoms like sneezing, runny nose and itchy, watery eyes can make a real impact,” said Dr. Tania Elliott, allergist and ZYRTEC partner. “If left untreated, allergies can be a real burden not just on your plans, but they can lead to poor sleep and reduce overall productivity.”<br/><br/>In fact, allergy sufferers also state that their symptoms affect their ability to think clearly (61%) and perform at their best (75%).<br/><br/>Nearly a third even feel self-conscious (29%) about their allergy symptoms, while over half (67%) worry about being less enjoyable for others to be around when their allergies flare up.<br/><br/>To do their part, non-sufferers navigate hurdles to help their loved ones feel comfortable, like keeping allergy medication with them (43%) or deep cleaning their home and keeping it free of allergens (34%).<br/><br/>When planning for outdoor meetups with friends and family who are affected, non-allergy sufferers check the pollen and air quality (27%) or choose indoor areas entirely (20%).<br/><br/>“There are steps you can take to ensure you don’t miss out and can enjoy outdoor moments this allergy season,” said Dr. Elliott. “Wear hats and sunglasses to keep allergens out of your hair and eyes and be sure to leave your shoes at the front door to avoid tracking allergens into the house. You can also take an oral antihistamine which can start working quickly to provide long-lasting relief from allergies.”<br/><br/>What would a life unburdened by allergies look like? If they weren’t affected as much by the outdoors, allergy sufferers would most want to go on more picnics (40%), park days (39%), hikes (32%), nature tours (30%) and visit fairs (26%).<br/><br/>Survey methodology:<br/>This random double-opt-in survey of 1,000 people with seasonal perennial allergies + 1,000 people without seasonal perennial allergies was commissioned by Kenvue, the makers of Zyrtec between March 4 and March 11, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).")
_marketing-communication-full-guide-to-marketing-communication.webp "Easy Marketing")
_what-is-marketing-communications-explain-marketing-communications-define-marketing-communications.webp "Audioversity")
What is Marketing communications?, Explain Marketing communications, Define Marketing communications
⏲ 53 seconds 👁 16.6K
_could-this-pink-rice-be-the-food-of-the-future-scientists-say-its-more-nutritious-than-normal-rice.webp "A South Korean research team has developed a new hybrid food, an affordable and eco-friendly source of protein, in a bid to develop a sustainable future option.")
Could this pink rice be the food of the future? Scientists say it’s more nutritious than normal rice
⏲ 4:9 👁 5M
_how-the-communication-process-works.webp "Alanis Business Academy")
_marketing-communication-process.webp "SIMS, Pune")
_one-fifth-of-americans-think-about-next-vacation-while-on-vacation.webp "One in five Americans are “always” thinking about planning their next vacation while on vacation, according to new research.<br/><br/>A survey of 2,000 adults who travel found that one in five long to be on vacation again the day they get back (21%) and another 27% said this feeling sets in within a week.<br/>The average person spent 11 days on vacation in 2023.<br/><br/>Looking ahead, the average American wants to spend 15 days on vacation in 2024 and, if they had unlimited PTO, they’d want to spend 18 days.<br/><br/>Although just a quarter of respondents said they travel more than the average person they know, 46% want to be known as a frequent traveler by others in their life.<br/>Conducted by OnePoll for timeshare brand Club Wyndham, the survey found that 89% of those surveyed said vacation reduces their stress levels, even temporarily, with 84% saying a vacation can relax them and decrease stress for up to two whole weeks upon returning.<br/><br/>A majority of respondents said that they consider vacations as a form of self-care (86%).<br/>Similarly, eight in 10 would be interested in a “do-nothing” vacation where they sit by the pool, beach or inside reading a book or relaxing.<br/><br/>“According to the survey, more than 70% of potential travelers count down to their vacation, and a majority long to travel again just one week after returning home,” said Annie Roberts, senior vice president of club and owner services at Club Wyndham. <br/>“With today’s travelers often putting a great deal of time and thought into the trip planning and dreaming stages to ensure a vacation that is well tailored to their interests, it’s not surprising that they want to experience the ‘vacation glow’ again and again.”<br/><br/>To make sure they get what they’re looking for, those surveyed go to great lengths to plan their vacations.<br/><br/>Respondents want to steer clear of discomforts like sharing a bathroom with others (27%) and want to avoid situations where they would have difficulty sleeping (27%).<br/><br/>Nearly a quarter of travelers said sharing a hotel room isn’t ideal and the same percentage said small hotel rooms were a dealbreaker (23%, each).<br/><br/>Most Americans surveyed said that when on vacation with others, they prefer having their own or extra space to spread out (79%), including 82% of parents.<br/><br/>If they had their dream hotel room, respondents would make sure there was Wi-Fi (55%), a private balcony or outdoor area (41%), a large bedroom (37%), a large bathroom (33%) and a full-sized kitchen or kitchenette (32%).<br/><br/>“With nearly a third of respondents (29%) spending most or all their time at their hotel or resort while on vacation, it’s clear that travelers deserve more than just a place to sleep,” said Roberts. “People want to ensure their vacation decisions bring them quality, consistency and peace of mind for their entire experience. Accommodations that actually enhance your vacation, like separate bedrooms, bathrooms and full-sized kitchens, offer travelers a special luxury — the chance to gather comfortably to enjoy shared moments that become lifelong memories.”<br/><br/>Survey methodology:<br/>This random double-opt-in survey of 2,000 Americans who travel was commissioned by Club Wyndham between March 22 and March 28, 2024. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).")
_no-23-process-of-marketing-communication-124-with-example-124-sender-124-encoding-124-message-124-media-124.webp "Student Notes")
⏲ 9 minutes 11 seconds 👁 11.4K
_the-communication-process-explained.webp "EPM")
_millennial-boss-lets-her-employees-set-their-own-schedules-and-bring-their-kids-in.webp "A millennial boss lets her employees make their own schedule, wear what they want and treats them to private yacht trips. <br/><br/>Maddy Birdcage, 34, switched up how she ran her business after her company faced an $100,000 AUD tax debt she blames on her own micro-managing.<br/><br/>The mum-of-two fired half her employees and started from scratch again - hiring self-motivated problem solvers, she said.<br/><br/>She lets her team of nine bring their kids into the office during school holidays, set their own schedules and work from home when they need to.<br/><br/>Maddy also feels it it important to treat her staff and is planning to take them on a $40k AUD overnight yacht trip when they all hit a team goal.<br/><br/>The owner of marketing agency, Birdcage Marketing, says since making the changes her employees are \")
_best-marketing-strategy-ever-steve-jobs-think-different-crazy-ones-speech-with-real-subtitles.webp "Rene Brokop")
⏲ 7 minutes 👁 3.4M
_class-takeaways-essentials-of-strategic-communication.webp "Stanford Graduate School of Business")
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