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Mayor Eric Adams and other senior officials in the New York City leadership team held a press briefing.<br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/><br/>Stay Connected<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com
NYC Mayor Eric Adams And Senior Leadership Hold Press Briefing After 2 NYPD Officers Were Shot
⏲ 1:2:40 👁 2.3M
Retailer WH Smith has said it is well set for the peak summer holiday season as buoyant sales across its travel site continued to offset slower trading in its high street arm.
WH Smith 'well set' for the peak summer holiday season
⏲ 0:59 👁 1.3M
Cliff Kupchan, chairman of Eurasia Group, joined \
Biden Tried To 'Smoke Out Netanyahu' By Announcing Israel Ceasefire Proposal: Eurasia Group Chairman
⏲ 15:30 👁 1.6M
At a House Democratic press briefing on Monday, Rep. Jamie Raskin (D-MD) spoke about House Republicans and the coronavirus pandemic committee. <br/><br/>Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:<br/><br/>https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript<br/><br/><br/>Stay Connected<br/>Forbes on Facebook: http://fb.com/forbes<br/>Forbes Video on Twitter: http://www.twitter.com/forbes<br/>Forbes Video on Instagram: http://instagram.com/forbes<br/>More From Forbes:http://forbes.com
'Their Own Investigation Debunks Their Extreme Political Rhetoric': Raskin Mocks GOP, Praises Fauci
⏲ 2:12 👁 4.4M
Andrew Daniller, a Pew Research Center Research Associate, joined \
Pew Survey Shows Stark Differences In How Trump And Biden Supporters View Slavery's Impact
⏲ 1:16 👁 200K
Marketing mix<br/>Marketing mix, often referred to as the 7Ps, is a fundamental concept in marketing that represents a set of tools and tactics used by businesses to promote and sell their products or services. The 7Ps stand for Product, Price, Place, Promotion, People, Process and Physical Evidence.<br/>Here's an overview of each component:<br/>Product:<br/>This refers to the physical product or service that a company offers to meet the needs and wants of its customers. It involves product design, quality, features, branding, and packaging. Understanding the product life cycle is also crucial in this context.<br/>Example:<br/>The iPhone is a line of smartphones designed and marketed by Apple Inc. It is known for its sleek design, advanced features, and integration with the Apple ecosystem. The product includes hardware specifications, software (iOS), and additional features such as the App Store and iCloud.<br/>Price:<br/>Price represents the amount of money customers are willing to pay for a product or service. Pricing strategies can vary, including penetration pricing, skimming pricing, discount pricing, and value-based pricing. Pricing decisions often consider factors such as production costs, competitor pricing, and perceived value.<br/>Example:<br/>Apple adopts a premium pricing strategy for the iPhone. Despite the higher cost compared to some competitors, the brand's reputation for quality and innovation justifies the price point. Apple often introduces new models at different price levels to cater to various customer segments.<br/>Place (Distribution):<br/>Place refers to the channels and methods used to make the product or service available to the target customers. Distribution channels can include direct sales, retail, e-commerce, wholesalers, and more. Effective distribution ensures that the product is available at the right place and time.<br/>Example:<br/>iPhones are available through various distribution channels, including Apple's own retail stores, authorized resellers, and telecommunications carriers. Apple's direct-to-consumer approach through its online and physical stores emphasizes the importance of customer experience in the purchase process.<br/>Promotion:<br/>Promotion involves the marketing and communication strategies used to create awareness and persuade customers to purchase a product or service. This includes advertising, public relations, sales promotions, personal selling, and digital marketing. The goal is to create a strong brand image and communicate the value of the product to the target audience.<br/>Example:<br/>Apple employs a mix of advertising, public relations, and digital marketing to promote the iPhone. High-quality and visually appealing advertisements showcase the product's features and highlight its unique selling points. Apple also relies on a strong brand image, product launches, and events to generate buzz and anticipation.
Marketing mix
⏲ 6:26 👁 390K
Are branded and supermarket-own products the same or can you tell the difference? Which brands are you happy to exchange and which will you never switch from?
Do you prefer branded or supermarket own-brand goods?
⏲ 1:0 👁 3.8M
“Where you may think it will be heroin, you may think it will be cocaine, methamphetamine, nope. It’s marijuana. We have young men losing their lives in this community today over 200 dollars’ worth of marijuana,” Neudigate told 13News Now. “Marijuana drives a lot of my shooting violence, it drives a lot of my robbery violence, and it drives a lot of my homicide violence.”
Police Chief In This Low-Crime City Blames Illicit Cannabis For Its Woes, Prompting State Senator's Push For Legal Sales
⏲ 0:54 👁 190K
Northern Ireland artist Danielle Morgan is turning her love of pottery into a career after receiving support to grow her business.<br/><br/>Based in Crumlin, Danielle is in her final year studying Ceramic Product Design at Belfast Met but is already well on her way to realising her dream of making a business from her passion having taken part in several exhibitions and completing numerous private commissions.<br/><br/>Alongside her studies and fledgling business, Danielle also works as a support worker for adults with mental health issues and learning disabilities, showcasing her commitment to both her craft and community.<br/><br/>“Art is my passion but it can be difficult thinking about how to get from an idea to making a business and producing something that someone would want to buy. Now, after working with Go Succeed, I have a clear plan and a proven avenue to market,” she said.<br/><br/>
Northern Ireland artist 'turns' her dream and love of pottery into a successful business
⏲ 2:35 👁 17.9M
On \
Trump Conviction Caused No Fundamental Change To 2024 Contest With Biden: HarrisX\ Forbes Poll
⏲ 3:14 👁 18.1M
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