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One in four female small business owners has taken a pay cut in the past year, according to new research.<br/><br/>The survey of 1,000 female small business owners examined how their experience has shifted in the past year and found that the down economy has forced a quarter of these business owners to cut their own pay to keep their businesses afloat.<br/><br/>For those small businesses that have been open for at least a year, many have also raised the price of their product or service (37%), and more than a quarter are actively seeking less expensive resources (27%).<br/><br/>Conducted by Talker Research for Office Depot, the survey found that 53% of female business owners said the past year has been the hardest for their business.<br/><br/>In 2023, respondents expressed challenges with funding (42%) and growing their business (30%), which continue to be the top struggles this year (39% and 30% respectively).<br/><br/>Experiencing fatigue was more of a pain point last year (23%), while marketing is proving to be a greater challenge this year (25%).<br/><br/>However, hard work has paid off for many female small business owners this year, allowing them to reach their 2023 goals: growing profit (goal of 59%, achieved by 26%), gaining more customers (goal of 53%, achieved by 41%) and expanding their business (goal of 28%, achieved by 12%).<br/><br/>And to keep the momentum going, respondents predict they’ll continue to uplevel and succeed through continued revenue growth (63%), gaining more customers (54%) and business expansion (27%). <br/><br/>But success is also about a lot more than dollars and cents. Twenty-one percent of respondents said success is all about making a positive impact in their community and a fifth (21%) included innovation as a success marker.<br/><br/>And while the next year looks to be more positive for female small business owners, there will still be challenges to overcome, with inflation (39%) and funding (25%) serving as the top concerns.<br/><br/>To overcome these challenges, female SBOs are throwing themselves into their work more often — but how much is too much?<br/><br/>Work-life balance improvements have slowed by 15% since last year, as only this year, 58% said their work-life balance has improved since becoming a business owner, compared to 73% who said the same last year.<br/><br/>Women surveyed feel they need to choose between their family and their profession multiple times every month, while one in eight feel this way every week.<br/><br/>And overall, 42% said being a business owner has made it more difficult to balance their outside work responsibilities.<br/><br/>To better balance their work and family life, those surveyed are committed to “cutting back on working hours,” “taking time for quiet reflection” and “being willing to take a day off as necessary.”<br/><br/>For respondents who set up their business in the last year, top reasons include wanting to be one’s own boss (59%), deciding to pursue a passion or hobby (46%) and drive to put an idea into action (41%).

Survey reveals how female small business owners measure success

⏲ 1:18 👁 2.7M

Leaders Talk

Pull and Push Strategy in Marketing | Quick guide

⏲ 10 minutes 13 seconds 👁 6.8K

CommerceSimplified

9 - Elements of Integrated Marketing Communication (IMC)

⏲ 34 minutes 52 seconds 👁 1.1K

In this heartwarming clip, Sian shares a sweet moment with her furry friend through the security camera's mic. <br/><br/>As she lovingly reassures her doggo that \

Mummy's affectionate words prompt heartwarming howl from loyal doggo

⏲ 0:16 👁 2.7M

Inbound Explained • Digital Marketing

Types of Marketing | 9 Strategies for Businesses

⏲ 6 minutes 28 seconds 👁 1.8K

Easy Marketing FAQ

What are the elements of integrated marketing communication?

⏲ 33 seconds 👁 65

NASA astronauts Kayla Barron and Raja Chari describe how nonverbal communication in employed on the International Space Station.<br/><br/>Credit: NASA

NASA Astronauts Explain Nonverbal Communication In Space

⏲ 4:33 👁 375K

GeorgetownSCS

What Is: Integrated Marketing Communications

⏲ 2 minutes 25 seconds 👁 35.6K

In an interview with Euronews, gender equality experts believe that the European institutions remain abstract elements in women's lives and a space fuelled by gender stereotypes.

Is the expected surge in far-right vote pushing women to be more politically active?

⏲ 2:25 👁 32.1M

Introduced in 2019, Mazda's CX-30 compact SUV caters to the needs of customers seeking a blend of urban-friendly dimensions, manoeuvrability, and interior spaciousness.<br/>Embodying the latest advancements of Mazda's Kodo design language, the CX-30 highlights the dynamic essence of Kodo's original 'Soul of Motion' concept with further refinment to reach elevated style through an elegant and minimalist aesthetic inspired by the purest traditions of Japanese art and the beauty found in the space between objects.<br/>Its human-centric interior offers an airy cabin space for passengers, alongside a focused driver's cockpit. Merging ergonomic considerations with innovative technology, the interior design optimises everything from the driving position and driver field of view to the Human-Machine Interface (HMI) interaction and audio system quality.<br/>Delivering an atmosphere of quality and refinement, the interior incorporates specially developed technologies such as the 8-speaker Mazda Harmonic Acoustics or 12-speaker Bose premium audio systems. These seamlessly integrate with materials and design elements to create an elevated ambiance.<br/>Built on Mazda's Skyactiv-Vehicle Architecture, the compact SUV incorporates the latest advancements, using a human being’s inherent posture and balance for natural and intuitive vehicle control. Furthermore, control of noise, vibration, and harshness (NVH), result in a unique 'quality of quietness' within the cabin.<br/>The 2024 CX-30 supplies optimsed ride comfort, complemented by smart technologies like the i-Activ all-wheel-drive (AWD) system, which works in conjunction with GVC Plus to precisely distribute torque between the front and rear wheels to foster an even more captivating ‘Jinba Ittai’ driving experience.<br/>Following a 2022 update, the 2024 CX-30 includes the latest enhancements focussed on the advancement of safety features and infotainment systems, seamlessly integrating state-of-the-art technology and convenience within reach of the driver's fingertips.

2024 Mazda CX-30 Driving Video

⏲ 2:55 👁 9.1M

Pro-Palestinian protesters threatened with police action by the University of Birmingham after setting up an encampment today (Mon) vowed to stay put.<br/><br/>Dozens of UK universities have been staging demonstrations after similar anti-Israel camps appeared in the United States.<br/><br/>Birmingham is believed to be the first to threaten students with legal action if they do not shut down their action. <br/><br/>But protesters at the camp in Ebgbaston said they did not believe they had broken any laws and vowed to stay put despite facing possible arrest. <br/><br/>One student, who would only give her name as JJ, said: \

Students set up pro-Palestine camp at the University of Birmingham

⏲ 1:1 👁 180K

La Lingerie is a 2008 Hong Kong film written and co-directed by Chan Hing-Kai and Janet Chun, and is a loose follow-up to Chan's 2001 debut La Brassiere. Stephy Tang Lai-yan (鄧麗欣) heads the film's ensemble cast, which also includes Janice Man Wing-san (文詠珊), J.J. Jia Xiao-chen (賈曉晨), Kathy Yuen Ka-yee (袁家怡) and Ronald Cheng Chung-kei (鄭中基).<br/><br/>Aspiring designer Miu Ho (Stephy) is hired as a \

内衣少女La Lingerie (uncut)2008

⏲ 1:58:58 👁 625K

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