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Survey reveals how female small business owners measure success
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B2B vs B2C SaaS - Which Is More Profitable?
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What is B2B Marketing? Business to Business Marketing Explained
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Long Lasting Perfumes That Will Stay All Day
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5 Tips to Close More B2B Sales
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Introduction to B2B Marketing
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The IRONY is REAL! Specsavers Van Needs... Specsavers?!
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7 Insider Secrets To B2B Sales Success
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B2B VS B2C - Which Business Model Is Better?
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Use of Timelapse Construction Camera
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What are B2B and B2C marketing?
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B2C Sales (Marketing)
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_b2c-sales-marketing.jpg "The Business Professor")
_survey-reveals-how-female-small-business-owners-measure-success.webp "One in four female small business owners has taken a pay cut in the past year, according to new research.<br/><br/>The survey of 1,000 female small business owners examined how their experience has shifted in the past year and found that the down economy has forced a quarter of these business owners to cut their own pay to keep their businesses afloat.<br/><br/>For those small businesses that have been open for at least a year, many have also raised the price of their product or service (37%), and more than a quarter are actively seeking less expensive resources (27%).<br/><br/>Conducted by Talker Research for Office Depot, the survey found that 53% of female business owners said the past year has been the hardest for their business.<br/><br/>In 2023, respondents expressed challenges with funding (42%) and growing their business (30%), which continue to be the top struggles this year (39% and 30% respectively).<br/><br/>Experiencing fatigue was more of a pain point last year (23%), while marketing is proving to be a greater challenge this year (25%).<br/><br/>However, hard work has paid off for many female small business owners this year, allowing them to reach their 2023 goals: growing profit (goal of 59%, achieved by 26%), gaining more customers (goal of 53%, achieved by 41%) and expanding their business (goal of 28%, achieved by 12%).<br/><br/>And to keep the momentum going, respondents predict they’ll continue to uplevel and succeed through continued revenue growth (63%), gaining more customers (54%) and business expansion (27%). <br/><br/>But success is also about a lot more than dollars and cents. Twenty-one percent of respondents said success is all about making a positive impact in their community and a fifth (21%) included innovation as a success marker.<br/><br/>And while the next year looks to be more positive for female small business owners, there will still be challenges to overcome, with inflation (39%) and funding (25%) serving as the top concerns.<br/><br/>To overcome these challenges, female SBOs are throwing themselves into their work more often — but how much is too much?<br/><br/>Work-life balance improvements have slowed by 15% since last year, as only this year, 58% said their work-life balance has improved since becoming a business owner, compared to 73% who said the same last year.<br/><br/>Women surveyed feel they need to choose between their family and their profession multiple times every month, while one in eight feel this way every week.<br/><br/>And overall, 42% said being a business owner has made it more difficult to balance their outside work responsibilities.<br/><br/>To better balance their work and family life, those surveyed are committed to “cutting back on working hours,” “taking time for quiet reflection” and “being willing to take a day off as necessary.”<br/><br/>For respondents who set up their business in the last year, top reasons include wanting to be one’s own boss (59%), deciding to pursue a passion or hobby (46%) and drive to put an idea into action (41%).")
_b2b-vs-b2c-saas-which-is-more-profitable.webp "MicroConf")
_what-is-b2b-marketing-business-to-business-marketing-explained.webp "Professor Wolters")
_long-lasting-perfumes-that-will-stay-all-day.webp "Whatever your taste, the best perfume for women is always one that lasts longer than your morning commute. Fragrance is usually one of the priciest beauty buys we make, so picking a long lasting perfume ensures you'll get maximum bang for your buck, with true all-day wear and minimal top-ups. Whether you prefer classic rose perfume or something more comforting, like the best vanilla perfume, notes are the number one factor that determines the endurance of your scent.<br/><br/>Think of perfume as a pyramid, consisting of top, heart, and base notes. The top notes are the first impression and disperse quickly, giving way to others. “Typically, middle notes last longer than top notes, however, it’s the base notes that form the foundation of the fragrance,” explains Karen Harris, Head of Marketing at The Perfume Shop. “They come into force around 30 minutes after integrating with the middle notes, and typically last six hours.” Composition aside, there are other reasons why some fragrances linger and others are fleeting. Use our expert guide to select the perfect long-lasting perfume for you.")
_5-tips-to-close-more-b2b-sales.webp "Sales Insights Lab")
_introduction-to-b2b-marketing.webp "B2Bwhiteboard")
_the-irony-is-real-specsavers-van-needs-specsavers.webp "Get ready for a dose of hilarious irony in this viral video! You won't believe your eyes as you witness a Specsavers van itself stuck right on top of a bollard!This incredible (and slightly embarrassing) fail is sure to leave you chuckling<br/><br/>Video ID: WGA262530<br/><br/>#specsaversvanfail #viralvideo #hilarious #irony #unexpectedhumor #incrediblefail #funnycommercials #drivingfailscompilation #brandingfails #funnycoincidences #cantcontainmylaughter #toofunny #wheresthespecs #eyecarefail #youdontneedglasses #youdobetter #neverletthememego #oops #marketingfail #positivevibes #weareallhuman<br/>")
_7-insider-secrets-to-b2b-sales-success.webp "Sales Insights Lab")
_b2b-vs-b2c-which-business-model-is-better.webp "Dan Lok")
_use-of-timelapse-construction-camera.webp "Unlock the power of Timelapse Construction Camera! From project documentation to marketing, stakeholder communication, and quality control/safety monitoring, our cameras capture every moment of your construction journey. <br/><br/>Contact us for a free quote today! https://www.opticvyu.com/contact-us<br/>")
_what-are-b2b-and-b2c-marketing.webp "Easy Marketing")
_b2c-sales-marketing.webp "The Business Professor")
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