_how-l39oreal-tracks-the-consumer-path-to-purchase.jpg "How L'Oreal Tracks the Consumer Path to Purchase from jason yau Video Screenshot Preview")
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⏲ Duration: 8 min 1 sec
✓ Published: 07-Jun-2012
✓ Published: 07-Jun-2012
Description:
Jason Yau, Integrated Marketing Communications Manager, L'Oreal @jasonyau1 Presents at OmmaSocial NY 5-15nAll of the consumer data available in the online universe has elucidated the consumer path to purchase, which rather than a linear sales funnel, is often a long and winding road. During this OMMA Social presentation, L'Oreal's Jason Yau will explore how this path related to the company's Redken and Pureology brands and the social team structure, strategy and content marketing approach. In th
Jason Yau, Integrated Marketing Communications Manager, L'Oreal @jasonyau1 Presents at OmmaSocial NY 5-15nAll of the consumer data available in the online universe has elucidated the consumer path to purchase, which rather than a linear sales funnel, is often a long and winding road. During this OMMA Social presentation, L'Oreal's Jason Yau will explore how this path related to the company's Redken and Pureology brands and the social team structure, strategy and content marketing approach. In th
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