_optic-2000-les-inimitables.jpg "OPTIC 2000 - LES INIMITABLES from try on virtual glasses Video Screenshot Preview")
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⏲ Duration: 1 min 30 sec
✓ Published: 13-Dec-2013
✓ Published: 13-Dec-2013
Description:
Optic 2000, n°1 sight and sunglasses retail network in France, launched a new service that allows users to customize their glasses at will. Grouek designed and produced the online configurator which includes a virtual, augmented reality based, glasses try on module as well as fashion tips and insights. To promote the launch and encourage people to make sure they really look like no other, Grouek also designed the Magic Mirror stunt that tricked hundreds of passer-by in matching their outfit wit
Optic 2000, n°1 sight and sunglasses retail network in France, launched a new service that allows users to customize their glasses at will. Grouek designed and produced the online configurator which includes a virtual, augmented reality based, glasses try on module as well as fashion tips and insights. To promote the launch and encourage people to make sure they really look like no other, Grouek also designed the Magic Mirror stunt that tricked hundreds of passer-by in matching their outfit wit
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