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⏲ Duration: 11 min 74 sec
✓ Published: 22-Mar-2022
✓ Published: 22-Mar-2022
Description:
Let’s face it: The last two years have flipped B2B marketing upside down and around again. And buyers still hold all the cards – as they should. The way they research, evaluate, and make purchase decisions has fundamentally changed. Buyers expect marketers to deliver a qualitatively different experience than ever before. Tried-and-true strategies like ABM and traditional demand gen no longer serve up enough of the right mojo to deliver on pipeline and revenue.nnMarketers who want to stand ou
Let’s face it: The last two years have flipped B2B marketing upside down and around again. And buyers still hold all the cards – as they should. The way they research, evaluate, and make purchase decisions has fundamentally changed. Buyers expect marketers to deliver a qualitatively different experience than ever before. Tried-and-true strategies like ABM and traditional demand gen no longer serve up enough of the right mojo to deliver on pipeline and revenue.nnMarketers who want to stand ou
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