_invisible-zinc-sheer-defence.jpg "INVISIBLE ZINC- SHEER DEFENCE from tinted sunscreen face Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 25-Nov-2019
✓ Published: 25-Nov-2019
Description:
One of Australia’s most respected sunscreen brands, with a history of representation by iconic faces such as Elle Macpherson, were launching their new, Sheer Defence Tinted Moisturiser.nTasked to create awareness around its launch, we developed the creative concept n‘Light and Shadow’, enabling us to speak to Sheer Defence’s USP: lightweight, physical protection that offers SPF50 coverage and acts as a strong UV shield against the sun.nTo support the launch, we partnered with actress, Pi
One of Australia’s most respected sunscreen brands, with a history of representation by iconic faces such as Elle Macpherson, were launching their new, Sheer Defence Tinted Moisturiser.nTasked to create awareness around its launch, we developed the creative concept n‘Light and Shadow’, enabling us to speak to Sheer Defence’s USP: lightweight, physical protection that offers SPF50 coverage and acts as a strong UV shield against the sun.nTo support the launch, we partnered with actress, Pi
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