BIG MAGIC GANGA – CHANNEL PACKAGING from bihar Watch Video
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Description: The brief from the channel was to create down to earth packaging that viewers from Bihar and Jharkhand regions would relate to. Post extensive research, we used hand drawn motifs and patterns from Bihar’s folk art Madhubani, and themes from their festivals, beliefs, traditions and practices, to come up with a look that was unique, clutter breaking, traditional and earthy, yet aspirational and with a global finesse.
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)