_mastercard-92.jpg "MasterCard \ from alyson hannigan Video Screenshot Preview")
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⏲ Duration: 2 min 26 sec
✓ Published: 06-Dec-2010
✓ Published: 06-Dec-2010
Description:
This was a big integrated effort during the holidays. MasterCard partnered with Amazon to bolster e-commerce traffic during the shopping season. TV drove shoppers to a site where they were met by Peyton Manning and Alyson Hannigan. Users could answer a few questions regarding their shopping list and he search engine would bring several results. Nearly two million visits were made leading up to Christmas.
This was a big integrated effort during the holidays. MasterCard partnered with Amazon to bolster e-commerce traffic during the shopping season. TV drove shoppers to a site where they were met by Peyton Manning and Alyson Hannigan. Users could answer a few questions regarding their shopping list and he search engine would bring several results. Nearly two million visits were made leading up to Christmas.
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