_burger-king-what-the-french-fry-case-study.jpg "Burger King - What the French Fry - Case Study from burger king Video Screenshot Preview")
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⏲ Duration: 2 min 12 sec
✓ Published: 07-Dec-2013
✓ Published: 07-Dec-2013
Description:
In the Fall of 2013, Burger King tasked Big Fuel with one of the agency’s most challenging missions to date: Get people talking about Burger King’s new product Satisfries in social, before people even knew what Satisfries were.Through an unbranded social campaign we were able to garner 42 million organic social impressions. Once the product was revealed, those impressions more than doubled (100+ million organic) and positive sentiment about the brand rose 13% percent.
In the Fall of 2013, Burger King tasked Big Fuel with one of the agency’s most challenging missions to date: Get people talking about Burger King’s new product Satisfries in social, before people even knew what Satisfries were.Through an unbranded social campaign we were able to garner 42 million organic social impressions. Once the product was revealed, those impressions more than doubled (100+ million organic) and positive sentiment about the brand rose 13% percent.
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