_under-armour-the-earn-your-armour-challenge-124-agency-ea.jpg "Under Armour: The Earn Your Armour Challenge | Agency EA from skydeck chicago Video Screenshot Preview")
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⏲ Duration: 42 sec
✓ Published: 04-Apr-2016
✓ Published: 04-Apr-2016
Description:
Agency EA promoted the launch and opening of Under Armour’s Chicago Brand House store, a 30,000-square-foot space on the Magnificent Mile and the largest retail location the company has opened to date. nnEA engaged consumers through “Earn Your Armour” Chicago Challenge, a custom digital obstacle course that invited participants to “sprint” down Michigan Avenue, “kayak” in the Chicago River and “climb” up the stairs of the Willis Tower, ending with a photo-finish on the skydeck.
Agency EA promoted the launch and opening of Under Armour’s Chicago Brand House store, a 30,000-square-foot space on the Magnificent Mile and the largest retail location the company has opened to date. nnEA engaged consumers through “Earn Your Armour” Chicago Challenge, a custom digital obstacle course that invited participants to “sprint” down Michigan Avenue, “kayak” in the Chicago River and “climb” up the stairs of the Willis Tower, ending with a photo-finish on the skydeck.
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