_delivering-male-viewers-for-ford-come-rain-or-shine.jpg "Delivering male viewers for Ford, come rain or shine from petrol measured in Video Screenshot Preview")
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⏲ Duration: 63 sec
✓ Published: 09-Jul-2014
✓ Published: 09-Jul-2014
Description:
The campaign set a new standard in audience targeting, relevance of message and campaign accountability.n nTargeting -OptimEyes facial detection cameras identify the age and gender of viewers. As a result of measured not modelled views, Ford were only charged for actual views from their target audience - males aged 35-64.nnRelevance – Ad schedule targets key periods for petrol fill up. Each site displays a unique message directing consumers to the nearest Ford dealer. Thermal triggers change
The campaign set a new standard in audience targeting, relevance of message and campaign accountability.n nTargeting -OptimEyes facial detection cameras identify the age and gender of viewers. As a result of measured not modelled views, Ford were only charged for actual views from their target audience - males aged 35-64.nnRelevance – Ad schedule targets key periods for petrol fill up. Each site displays a unique message directing consumers to the nearest Ford dealer. Thermal triggers change
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