2024 Lexus GX Overtrail Design Preview from bold basal medium contents Watch Video

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✓ Published: 25-Apr-2024

Description:
Elevating the adventure-ready SUV segment is not a task taken lightly, but the all-new 2024 Lexus GX 550 is up to the challenge with an unparalleled combination of elegant features, offroad capability, and the luxurious quality for which Lexus is known. Redesigned from the ground up, the GX builds on its 20 years in the Sport Utility Segment… making the case for the GX to be defined as a “Sophisticated Utility Vehicle.”<br/><br/>Today, a new legend is born as Lexus unveils the all-new, completely redesigned 2024 GX. The first-generation GX entered the North American market in 2002 as a force to be reckoned with in the mid-luxury SUV market. Lexus enthusiasts have praised its legendary off-road capability and its ability to tackle rough terrains, taking customers comfortably from errands to remote spaces.<br/><br/>The age-old saying is true: it’s about the journey; not the destination. The all-new GX 550 was designed to inspire customers to pursue their urge to travel, take an unpaved path, immerse themselves in nature and revel in the joy of driving. As part of that journey, GX blazes the trail as the first vehicle to bring the global Lexus “Overtrail Project” to life. The 2024 GX builds upon the strong foundation created by the outgoing generation, and brings the intuitive technology, thoughtful interior touches, and continued off-road prowess that Lexus Guests have come to expect.<br/><br/>The all-new GX presents an unmistakably aggressive exterior design that exudes the tough, rugged persona that it has earned time and time again. Lexus designers were intent on expressing the off-road functionality of a true body-on-frame SUV. Their guiding light was envisioning GX customers enjoying refined outdoor experiences, and, as such, they were determined to design a GX that exemplifies the juxtaposition of a tough exterior with a calming, lux, and modern interior space.<br/><br/>The 2024 GX 550 will be offered in six grades: Signature, Premium, Luxury, Executive, and all-new for Lexus, Overtrail and Overtrail+.<br/><br/>The 2024 GX introduces a noticeable change from the previous generation with a square-body profile with a horizontal design motif. From the front, the all-new GX continues the Lexus spindle body concept with an all-new bold, resolute design that also aids in off-roading functionality. To achieve the grounded, stable stance, designers created a taut body with a wide track and fender flares, pulling the front pillar base to the rear. The overall width increases by 95 mm (Overtrail by 115 mm) compared to the previous-generation GX. The Premium Triple Beam LED headlamps and grille opening have been raised to help avoid potential road impact. LED fog and cornering lamps are available for increased visibility. The front overhang has been decreased by 20 mm for improved clearance. The powerful front presence is led by the seamless grille and headlamp integration.